Research methods 1-2


Structured interview


Semi structured.

Advantages of interview method. First collection of data. Cheaper. Can be quantified and compared. Flexibility to the researcher. Spread over a sample so so can be e e eliminating error. People are willing to talk.

Disadvantages. Can become very subjective at times. Researchers have to work hard. Respondents may be lying or not honest. Clear communication necessary between interviewer and respondent therefore researcher from other culture finds it difficult.